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With first-party location data and WhatsApp campaigns powered by Sekel Tech, they reached nearby customers with targeted videos and messages at scale, driving higher engagement and improved campaign reach." }, { "@type": "ListItem", "position": 2, "name": "Denny’s - Location Based Marketing Examples", "description": "Driving awareness and loyalty through location intelligence; To boost awareness for its “Bring Your Own Skillet” campaign, Denny’s used mobile location analytics to target users near its outlets and competitor locations. The campaign drove over 25,000 additional store visits, with 12% visiting within two weeks of seeing the ad. Post-ad surveys showed strong loyalty impact, with exposed users 138% more likely to return to a Denny’s restaurant." }, { "@type": "ListItem", "position": 3, "name": "Barney’s - Location Based Marketing Examples", "description": "Using beacon technology to drive in-store engagement; Barney’s launched an iBeacon-enabled mobile app to guide shoppers and deliver timely, location-based notifications. Once users opted in, they received alerts about in-stock items from their wish lists and personalised recommendations. Content was also tailored based on browsing behaviour from Barneys’ in-house publication, creating a more relevant and engaging in-store experience." }, { "@type": "ListItem", "position": 4, "name": "Sephora - Location Based Marketing Examples", "description": "Sephora boosts in-store traffic with location-based promotions; Sephora uses beacons and AR in its app to activate Store Mode when shoppers enter a store. Customers instantly access reviews, past purchases, wish lists, and loyalty cards. This location based marketing example highlights how real-time, hyperlocal experiences drive engagement - something brands can enable at scale using Sekel’s Hyperlocal Discovery Platform." }, { "@type": "ListItem", "position": 5, "name": "Whole Foods - Location Based Marketing Examples", "description": "Whole Foods drives conversions using geofencing and geo-conquesting; Whole Foods set up geofences around its stores to deliver timely mobile ads and offers to nearby shoppers. It also targeted customers near competitor locations, encouraging store visits with better deals. This location based marketing example shows how precise location triggers can boost conversions - an approach that can be scaled effectively through Sekel’s Digital Campaign Management capabilities." }, { "@type": "ListItem", "position": 6, "name": "Van Leuween - Location-Based Marketing Examples", "description": "Van Leeuwen uses mobile payments to trigger nearby offers; Van Leeuwen leveraged mobile payment apps like PayPal to identify when users were near a store. Once in proximity, customers received relevant offers that encouraged immediate visits. The app also enabled users to place and pay for orders seamlessly, creating a smooth, location-driven purchase experience." }, { "@type": "ListItem", "position": 7, "name": "Puma - Location-Based Marketing Examples", "description": " PUMA drives user-generated content through QR-led experiences; PUMA uses QR codes in its flagship stores to unlock product details and interactive AR experiences. Shoppers can scan codes, click photos with the PUMA mascot, and share them online, turning customers into brand advocates. This approach stands out among location-based marketing examples, showing how in-store interactions and strong content management can amplify engagement through authentic user-generated visuals." }, { "@type": "ListItem", "position": 8, "name": "Decathlon - Location-Based Marketing Examples", "description": "Decathlon simplifies in-store shopping with “Scan and Go”; Decathlon uses QR codes across its stores to help customers check reviews, watch product videos, and shop faster. With the Scan and Go feature, shoppers scan items, add them to a virtual cart, pay digitally, and leave without waiting in queues. This seamless flow mirrors how a Smart EPOS experience can reduce friction and improve in-store efficiency while enhancing overall customer convenience." }, { "@type": "ListItem", "position": 9, "name": "Nike’s Examples of Location Based Marketing", "description": "NFC Tag is used by Nike in the NikeConnect app; NBA Connected Jerseys were introduced by Nike, allowing users to win exclusive prizes including courtside seats, autographed jerseys, and early access to new merchandise. Users only need to download the NikeConnect app and tap the NFC tag on their jersey to start receiving these gifts." }, { "@type": "ListItem", "position": 10, "name": "Timberland’s Examples of Location Based Marketing", "description": "Timberland turns real-world behaviour into store visits; Timberland used real customer movement and visitation data to identify people near its stores or competitors. These audiences were then grouped by shopping behaviour and served tailored content through mobile landing pages. The approach led to higher in-store visits, showing how insights from a Customer Data Platform can activate relevant audiences at the right moment without disrupting the shopping experience." } ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What are the different types of location-based advertising?", "acceptedAnswer": { "@type": "Answer", "text": "The different types of location-based advertising include geo-fencing, geo-targeting, and proximity marketing. Geo-fencing involves setting up virtual boundaries to target specific areas. Geo-targeting involves targeting users based on their location, while proximity marketing involves delivering targeted ads to users within a specific distance of a physical location." } }, { "@type": "Question", "name": "Is SEO location-based?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Location-based SEO, also known as geo-targeting, helps your content appear in search results for specific locations. As Google increasingly shows location-relevant results even for broader searches, optimising for local intent has become essential for visibility." } }, { "@type": "Question", "name": "How does Google target by location?", "acceptedAnswer": { "@type": "Answer", "text": "Google targets by location using a variety of signals, including IP addresses, GPS data, and user location settings. Google also uses contextual clues, such as local search queries and the language used on a website, to determine its relevance to specific locations." } }, { "@type": "Question", "name": "What is location-based targeting?", "acceptedAnswer": { "@type": "Answer", "text": "Location-based targeting is when brands personalise their marketing based on a customer’s real-time physical location. By analysing how people move in the real world, businesses can trigger timely digital messages, offers, or experiences that feel more relevant and action-driven." } }, { "@type": "Question", "name": "Are YouTube ads location based?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, YouTube ads can be location-based. Advertisers can target their ads to specific countries, regions, cities, or even postal codes. They can also exclude certain locations to ensure their ads are only shown in relevant areas." } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "ImageObject", "name": "Top 10 Location Based Marketing Examples in Retail Sector", "url": [ "https://dashboard-strapi.s3.ap-south-1.amazonaws.com/What_Is_Location_Based_Marketing_in_Retail_f5cf985d06.png", "https://dashboard-strapi.s3.ap-south-1.amazonaws.com/Better_Audience_Engagement_5294c9b723.png", "https://dashboard-strapi.s3.ap-south-1.amazonaws.com/Improved_Search_Visibility_e654f65558.png", "https://dashboard-strapi.s3.ap-south-1.amazonaws.com/Personalised_Mobile_Experiences_f30b8c0d05.png", "https://dashboard-strapi.s3.ap-south-1.amazonaws.com/Easier_Tracking_of_User_Activity_dd3c3778e4.png" ], "description": "Location based marketing targets each consumer for services and content using location data. 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This type of marketing allows businesses to reach their target audience more effectively and efficiently, as they can tailor their messages based on the recipient's location. Whether it's a small business trying to increase foot traffic or a larger company looking to promote a new product or service, location-based marketing can help them achieve their goals. 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