We at Sekel Tech. firmly believe that one must address digital readiness from the "last mile first" approach. Because that's where the business is being impacted and disrupted. There is a mad rush to own customers' first-party data. All the big Tech user-generated platforms are rushing to claim this. They are running new algorithms to have control of the first-party data of customers at scale. But we firmly believe that if we can deliver a quick turnaround, the company will have a fighting chance to insulate and future-proof its business by leveraging its business relationship and building a first-party data harvester at scale for itself.